GTM Strategy & Market Entry
ICP definition, TAM/SAM/SOM, segmentation, growth motions, launch planning, and market activation built around real commercial opportunity.
Product marketing · Go-to-market · Growth
I turn market insight into revenue momentum.
I help software and technology companies accelerate growth by building customer-centered go-to-market engines.
Where I create value
Strategy that gets all the way to execution.
I connect market intelligence, product strategy, sales, and customer needs to create sharper choices and measurable growth.
Positioning & Messaging
Clear, differentiated stories that translate product capability into the outcomes customers, sellers, and investors care about.
Product Marketing Leadership
PMM functions, operating models, launch discipline, customer insight programs, and high-performing teams built from the ground up.
Sales Enablement & Growth
Buyer-centered enablement, competitive intelligence, campaigns, and internal activation that help revenue teams move with confidence.
Selected impact
Built for complex moments.
My work is strongest where the path is not obvious: a new category, a changing market, a major launch, or a business ready to scale its go-to-market discipline.
New business creation
Built the market foundation for a technology business inside a legacy enterprise.
Led discovery, category framing, ICP development, brand strategy, positioning, operating processes, and launch readiness.
Identified $300M in ICP opportunity through 2028
Global launch
Orchestrated an end-to-end launch across a complex global footprint.
Aligned product, commercial, and market activation work across regions while creating the story and tools needed to sell.
Activated 30+ markets with sell-in across 50+ more
Platform growth
Connected product adoption to a multi-vertical growth strategy.
Led product marketing across a large physical and digital network, translating platform value for distinct audiences and use cases.
Supported 20M+ users across 4,600+ locations
About Shaunna
Executive perspective. Builder mentality.
I’m a growth-focused product marketing and go-to-market leader who brings order to ambiguity. I build the strategy, systems, and stories that help companies enter markets, launch products, align teams, and create demand.
My experience spans enterprise organizations, high-growth technology companies, new business creation, and global product portfolios. I work comfortably from the executive table to the working session, turning vision into a plan teams can actually execute.
Market insight translated into decisive action
Cross-functional alignment without unnecessary complexity
Senior leadership paired with hands-on execution
Let’s build what’s next
Have a growth challenge worth solving?
Whether you’re hiring a senior leader, preparing to enter a new market, or need experienced support for a critical go-to-market initiative, I’d welcome the conversation.
Open to senior leadership opportunities, fractional engagements, and high-impact consulting projects.
Email Shaunna →Connect on LinkedIn →